As part of email marketing, the use of dissemination lists cleaning tools is essential because this will allow you not only to touch as many contacts as possible, but also to avoid rebounds and complaints for spam, two Very bad elements for your reputation. The use of these services is therefore a major asset for your campaigns.
There is no perfect contact list. Whatever your efforts, you will always find emails that do not operate as they should. But there is a difference between some bad addresses and a large number of bad addresses. When messaging suppliers find that your shipments rebound too often or that they are considered spam by your recipients, they can then classify your emails as undesirable, or even add them to a blocking list. To avoid this, you must therefore regularly clean your lists to keep them clean and up to date. This implies getting rid of invalid addresses, less contact, but good contacts; quality more than quantity.
Regarding the cleaning frequency, know that it will depend on the size of your diffusion list as well as the pace to which you add new contacts. For example, some large lists are cleaned about once a week, when others smaller are rather once every three months.
Apart from the size and pace of addition, the results of your campaigns are also significant factors. Indeed, if you find that the opening and click rate has dropped, that you receive complaints for spam, in this case it surely means that your list needs to be cleaned. Stay on the lookout.
Cleaning your mailing list can be done directly by your business. But be aware that the more voluminous, the longer and tedious the work. In this case, it is better to call on a specialized service, because even if you pay, the cost is investing will be largely profitable by the time saved on the task and by the returns on investment in your campaign.
If you still hesitate to pay a service to clean your mailing list, the best is to start by trying a free service in order to get a better idea. You will then see if you want to invest in a tool with more features and options.
In general, using a list cleaning service is advantageous because it will bring better results for your business as for the campaign concerned: drop in rebounds, better deliverability, better commitment (more openings and clicks), better reputation of 'sender, etc.
There is a very wide range of tools specializing in cleaning the diffusion lists. If you want to improve the delivery of your shipments and succeed in your email marketing campaigns, we recommend 5 particularly renowned and effective services.
This list cleaning service is mainly appreciated for its ease of use and for its reliability because it performs secure checks in accordance with the GDPR. Once your list has been downloaded, a detailed report is sent to you, indicating the status of each address (valid, invalid, unknown, free, risky or disposable).
The prices are € 7 for 1,000 email checks, and € 75 for 25,000 checks. The cost is "à la carte" and depends on the number of checks you choose.
Clearout performs more than 20 validation checks on each address, thus offering a very effective cleaning. It allows you to check the list in real time or download a list to make a check on the whole. Compliant with the GDPR, this tool uses military level confidentiality. It offers excellent 98% precision and its customer service is available 24/7.
Several prices options are offered: à la carte payment depending on the use, monthly subscription, or annual subscription. Count for example $ 21 for 3,000 credits (à la carte), from $ 31.50 per month (5,000 credits).
Kickbox allows both to test, control and optimize the diffusion lists. This service therefore goes further than the simple verification by providing its customers with tools to improve the deliverability of their emails (monitoring of blocking lists, improvement of the content of messages, etc.).
The prices depend on the number of checks. Count from $ 5 for 500 checks.
This intuitive and well -crafted platform is particularly easy to use. In particular, it allows you to personalize your diffusion lists, while carrying out several email checks (syntax, MX records and connections to the server). Addresses on gray list, disposable addresses and duplicates are directly deleted. Mailjet displays a 99%deliverability rate, an excellent score.
Regarding the prices, several options are offered, with payments for the month or a year. Count from € 14 per month for 15,000 checks.
Decrease in rebounds, increased deliverability: Bouncify is a good tool for those who wish to protect their reputation as a sender and avoid being placed on blocking lists by messaging providers, thus ensuring the success of their campaign to Emailing. The platform offers cloud -based accommodation and allows its customers to access their mailing list from iOS, Android or directly on their computer.
The prices are à la carte, with plans according to the number of checks, and start at $ 19 for 10,000 checks. Bouncify also offers different options for small and large companies.
If you regularly send mass emails for your marketing campaigns, it is essential to find the right tool corresponding to your needs. This will allow you to remove invalid emails from your lists, improve the delivery of your messages and protect your business's reputation: a saving of time and money not to be overlooked.